Fashion shows not only market products to the target buyer but also target fashion journalists and apparel manufacturers. Most fashion shows aim at buyers from department stores, major markets, fashion journalists and wholesalers.

Apparel manufacturers get inspired from the photographs and videos of fashion shows to produce affordable clothes. Most clothes manufactured by apparel industries are inspired by fashion shows.
These shows are a way to celebrate variety. Whatever the fashion, it is the choice of customers whether or not to accept a trend. Thus, fashion shows are a tool to show the latest trend and designers brands

Hence We hold our annual event (gawahawards) website and our students have the opportunity to launch their fashion brands, the runway also showcase their creativity to over 500 dignitaries in attendance and thousands of media exposure both online/print